Five case studies, from the words to the build

I plan the pages, write the words, and design and build the site myself. These are five of the 223+ companies I’ve worked with.

He came into an organization with no design standards and a haphazard creative atmosphere and made an immediate impact. His designs were responsible for more than doubling our customer registration percentage, virtually overnight.”

Tyler Vallillee Engineering Leader, Intuit

The project went super well. I had kind of high expectations coming in and it exceeded my expectations in all departments with your ability to pick up what I was putting down and package it up into something accessible, quickly.”

Ian Robinson Founder, PowerTrack and Enliven

PowerTrack

PowerTrack sounded like every other software company. I built a messaging framework around the project manager drowning in manual processes, so sales can talk to skeptical contractors who’ve been burned by generic software.

Positioning
Messaging framework
UI design
Web development

leefuhr.com/work-powertrack

I recognize this completely. This is our quality of life story. So I love this. This is great. You’re speaking directly to our guy here.”

Sarah Rose Mosh Brand Director, Cogent Analytics

Cogent Analytics

Cogent needed to look as good as they are, and the old site wasn’t feeding sales. I ran the rebuild end to end inside Megan Baker’s team at Slide UX: messaging, sitemap, wireframes, design.

Messaging framework
Sitemap
UI design
Interactive tools

leefuhr.com/work-cogent-analytics

I love the way that you write… you’re dead on. I want to give you all the input and I want you to decide the best way to do it. Oh gosh, I really want you to work on the brands page. Let’s go!”

Jason Knapp Founder, Crafted Pour

Crafted Pour

A founder-led platform that turns bartender content into retail momentum for spirits brands. I gave him a messaging framework in first person, because “we believe” from a one-person company doesn’t ring true.

Advisory
Pitch deck
Messaging framework
Web development

leefuhr.com/work-crafted-pour

I think it looks fantastic. Really good. I’m not used to feeling proud, and I would be very proud to send people to this.”

Russ Hamilton Founder & CEO, Connection Lab

Connection Lab

A founder with a lot to say and a trademarked Six-Box Model to say it with. I gave it synthesis and focus: messaging, sitemap, copy, design, and a Webflow site their own team edits.

Positioning
Visual identity
UI design
Web development

leefuhr.com/work-connection-lab

My favorite is concept 1… the white paper one… THANK YOU!!!!!”

Annie Keeney Associate Professor, San Diego State University

Annie Keeney

Annie Keeney was starting a consulting practice with nowhere to send anyone. I wrote the messaging, then designed and built the site around it, working alone.

Messaging framework
Copywriting
UI design
Web development

leefuhr.com/work-annie-keeney

Thirty minutes, and you’ll know what I’d fix

Pick a time

cal.com/leefuhr/30i

Straight answers. You’ll hear what the fix would cost, and if it isn’t worth the money, I’ll say so.

Or write to me: [email protected]

The Commodity Test

Checks whether your site sounds like everyone else’s. It takes 30 seconds and asks for no email.

Tools

A suite of small, sharp tools for manufacturers and trades companies, most free to try.

Sharp Questions

A discovery-call tool with a live fit score, $90 one time.