Research574 sites didn’t make the study base
Four ways a captured site left the study base, one rule of mine that was wrong, and why eleven real manufacturers nearly got dropped because of how their web address was built.
I read 3,828 manufacturer websites, field by field
All of them competing for US work. I saved every page to disk in , then had a model read each one into about sixty structured fields: what it named, what it asked for, what it proved. I checked the counts on this page against the pages themselves.
Everything I recommend on this site rests on these counts. If you own or market a shop like these, the short version sits at the top of every article below.
Two of 3,828 put the customer’s problem in their own headline
89% of shops open with a capability: what they own and can operate. 7% open with the company itself. Two, out of 3,828, open with a problem the buyer has, in the headline itself.
Fewer than 1 in 1,000 put the customer’s headache in their headline
technh.com
TechNH: “Not happy with your current molder? Transfer your tool today.”
ahtcorp.com
AHT: “Solving your wear, corrosion & abrasion issues.”
The other 3,826 open with the processes they run, machining, welding, laser cutting, molding, or with the company itself.
Two more gaps a buyer hits on most of these sites
Nearly half give a buyer only their own word to go on
48% no case study, testimonial, or named customer
47% one or two of those
5% all three
Land on one of the 48% and the only evidence is the company’s own word: no job shown, no customer quoted, no customer named.
Only about one site in five asks for the drawing with its quote request
49% quote request, no drawing asked
22% quote request, with the drawing
29% no quote request at all
Only 22% ask for the drawing, and the drawing is what turns a price into a real answer.
The studies behind the numbers
Three articles go deeper on single parts of the study: how I built the base of 3,828 sites, who publishes a tolerance, and what a guarantee actually promises.
Research23% of shops publish a tolerance, 2% of those put it on the contact page
Twenty of 3,828 manufacturer sites put a tolerance on the contact page. That is 2% of the 889 that publish one anywhere.
Research9% of shops say guarantee, 7% of those say what happens if they break it
Most guarantees stop at the word itself. Six that name a real remedy are quoted in full.
Straight answers. You’ll hear what the fix would cost, and if it isn’t worth the money, I’ll say so.
Or write to me: [email protected]
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