The Commodity Test
Free
Paste your homepage and find the lines that sound like everyone else’s.
Find your generic linesTools
Twenty-five tools that find what’s wrong with your messaging, your site, your proposals, and the deals you’re losing on price. Most are free, no catch.
Start here
Website Messaging Audit
Free preview + $190
Drop in your URL and get every deal-killer on your site ranked.
Rank your deal-killersProposal Analyzer
Free preview + $90
Drop in your proposal and see where it reads like everyone else’s bid.
Stop losing on priceCold Outreach Personalizer
Free preview + $90
Get an opener built from what your prospect cares about.
Write an opener that landsFind the right tool
- Sound like your competitors?The Commodity Test flags your generic lines ›
- Homepage gets traffic but no calls?The Website Messaging Audit ranks every deal-killer ›
- Getting beaten on price?The Proposal Analyzer rewrites your bid to win on value ›
- Cold emails getting ignored?The Cold Outreach Personalizer builds openers that land ›
- A buyer said you’re too expensive?The Price Gap Explainer gives you the words to defend your price ›
- Quote gone quiet?The Follow-Up Sequence Writer restarts a stalled quote ›
- Need proof for the next pitch?The Case Study Extractor turns a finished job into proof ›
- Not sure if it’s price or trust?The Intake Diagnostic names the real problem ›
Positioning & messaging
7 toolsBrand Voice Scanner
Free preview + $140
Paste your copy and catch the zombie phrases working against you.
Kill the zombie phrasesPositioning Statement Generator
Free
Turn a scattered pitch into one sharp claim buyers remember.
Get one clear claimBenefit Translator
Free preview + $90
Turn engineer-speak into the language the person signing the check responds to.
Speak the buyer’s languageAbout Page Reframe
Free preview + $140
Find out why your About page loses the people who almost hired you.
Win back the near-missesIntake Diagnostic
Free preview + $190
Answer five questions and find out if you’re losing on price or trust.
Name the real problemThe Commodity Test
Free
Paste your homepage and find the lines that sound like everyone else’s.
Find your generic linesWebsite Messaging Audit
Free preview + $190
Drop in your URL and get every deal-killer on your site ranked.
Rank your deal-killersOutreach & prospecting
4 toolsLead Qualifier
Free
Paste a lead and get a fast read on whether they’re worth your time.
Spot the worthwhile leadsICP Blind Spot Finder
Free preview + $190
Find the fast-closing customer segment you’re quietly ignoring.
Find your easy buyersBooth Hook Builder
Free preview + $140
Turn a forgettable trade-show headline into a hook that stops people.
Stop the right peopleCold Outreach Personalizer
Free preview + $90
Get an opener built from what your prospect cares about.
Write an opener that landsSales conversations
7 toolsDiscovery Question Builder
Free preview + $40
Get discovery questions that cut past the symptom to the real problem.
Ask the questions that workObjection Reframe Card
Free
Hand a rep the wedge for any objection a buyer raises.
Answer the pushbackPrice Gap Explainer
Free preview + $90
When you’re the higher quote, get the words that defend the gap.
Defend the higher quoteRisk Translator
Free preview + $90
Paste your scary specs and get the cost-of-failure language that gets budgets approved.
Get the budget approvedClosing Argument Builder
Free
When a deal stalls on price, build the message with a real shot at moving it.
Move a stalled dealDistributor Pitch Decoder
Free preview + $190
Find where your pitch tells distributors you need them more than they need you.
Stop giving away the upper handFollow-Up Sequence Writer
Free preview + $90
Replace the template nobody answers with a sequence that restarts a quiet quote.
Restart a quiet quoteProposals & bids
4 toolsCapabilities Statement Craft
Free preview + $190
Catch the gaps in your capabilities statement that quietly cost you the bid.
Fix the bid-losing gapsCompetitive Gap Map
Free
Drop in two competitors and your own story to find the gaps you can attack.
Find where rivals are weakCase Study Extractor
Free preview + $90
Upload one finished job and get back a case study, a proposal insert, and web copy.
Turn a job into proofProposal Analyzer
Free preview + $90
Drop in your proposal and see where it reads like everyone else’s bid.
Stop losing on priceRetention & growth
3 toolsWin-Loss Decoder
Free preview + $40
Tell the story of a won or lost deal and get the pattern behind it.
Learn from the last dealAccount Expansion Spotter
Free
Find out if an existing account is ready to grow, or not yet.
Grow the right accountsReferral & Review Ask Generator
Free preview + $90
Turn a happy customer into a warm intro and a review ask.
Turn a fan into a lead25 tools live. Most are free to use today; a few go deeper for a fee.
Straight answers. You’ll hear what the fix would cost, and if it isn’t worth the money, I’ll say so.
Or write to me: [email protected]
Sharp Questions
The discovery call tool, $90 one time.
See the work
Case studies from real client sites.