Lee Fuhr

I help companies that make things say why a buyer should pick them

Book a 30-minute call

Every way to work with me

Three year-long plans, and three ways to bring me in for one piece of the work.

Your story in everything you send, then your team takes it from there

Three plans, each a year at one price. By month twelve your people run it. If there’s a fit, I’ll tell you which one. If there isn’t, I’ll say so.

H.1

Complete

For a company that writes a lot, and wants me answerable for all of it

Let’s get you out of approving what your team writes

  • Your new site live within three months
  • One more project you pick, like a trade show booth or a web page for each of your top accounts
  • A second project you pick
  • I write you a new page or article every month after launch
  • After launch I rework your real quotes and proposals with the people who send them
  • I look after everything your company says and publishes, all year
  • Why a buyer should pick you
  • Type, colors, and templates your whole company uses
  • A quote kit that matches your new site
  • An AI assistant I set up to write like you
  • A dashboard of who visits, how they found you, and who asked for a quote
  • A writing guide from your own documents to check quotes against
  • Every month I read what your team sent out and fix what slipped back
  • Your people bring me their own writing before it goes out
  • I interview your customers and tell you what changed since we started, and what to fix next
  • Then we plan next year’s biggest push

Only need one project? That’s Strategy or Build.

12-month plan $15,000 per month, $180,000 total
H.2

Hands-on

For a company where several people write to buyers and need one voice

Let’s put your story in everything your team sends

  • Your new site live within four months
  • One more project you pick, like a trade show booth or a web page for each of your top accounts
  • A second project you pick (not included)
  • I write you a new page or article every month after launch
  • After launch I rework your real quotes and proposals with the people who send them
  • I look after everything your company says and publishes, all year (not included)
  • Why a buyer should pick you
  • Type, colors, and templates your whole company uses
  • A quote kit that matches your new site
  • An AI assistant I set up to write like you
  • A dashboard of who visits, how they found you, and who asked for a quote
  • A writing guide from your own documents to check quotes against
  • Every month I read what your team sent out and fix what slipped back
  • Your people bring me their own writing before it goes out (not included)
  • I interview your customers and tell you what changed since we started, and what to fix next
  • Then we plan next year’s biggest push (not included)

Want me answerable for everything the company publishes? That’s Complete.

12-month plan $9,000 per month, $108,000 total
H.3

Focused

For a company whose site and quotes sound just like everyone else’s

Let’s get your story right, and your team running it

  • Your new site live within five months
  • One more project you pick, like a trade show booth or a web page for each of your top accounts (not included)
  • A second project you pick (not included)
  • I write you a new page or article every month after launch
  • After launch I rework your real quotes and proposals with the people who send them (not included)
  • I look after everything your company says and publishes, all year (not included)
  • Why a buyer should pick you
  • Type, colors, and templates your whole company uses
  • A quote kit that matches your new site
  • An AI assistant I set up to write like you
  • A dashboard of who visits, how they found you, and who asked for a quote
  • A writing guide from your own documents to check quotes against (not included)
  • Every month I read what your team sent out and fix what slipped back (not included)
  • Your people bring me their own writing before it goes out (not included)
  • I interview your customers and tell you what changed since we started, and what to fix next (not included)
  • Then we plan next year’s biggest push (not included)

Want me writing beside your team after launch? That’s Hands-on.

12-month plan $6,000 per month, $72,000 total
After your year

Advisory

After your year, your team runs it and I stay on call. Send me anything before it goes out, and bring me the calls you don’t want to make alone.

$4,000 a month

One project

Bring me in for one piece of the work.

C.1

Strategy

The reason a buyer should pick you, in words your whole company can use, so your next bid comes down to more than price.

You already have a site. It loads, it works on phones, the contact form goes through. The problem is what it says: it could describe any company in your industry. Strategy keeps your site and rebuilds what it says.

What you get

  • A messaging framework: the three to five things that make you different, said clearly
  • Homepage copy, ready to drop into your current site
  • A three-sentence pitch for proposals, email signatures, and LinkedIn
  • Google Business Profile copy that says something real, not the generic paragraph most companies paste in
  • Estimate sheet language that makes the case for your price before the buyer gets to the number

One interview, my own research on your industry first, and one round of revisions after you see the draft.

$5,000 fixed price, three weeks, one round of revisions included Apply to any year plan

What stood out was his ability to guide me when I wasn’t sure about the direction… If you’re uncertain about what you want, trust Lee. He’ll guide you through it.”

Ryan Main Owner

Want the site to carry this too? That’s Build.

C.2

Build

Everything in Strategy, plus the site, which I design and build

Architecture, design, development, and launch, done by one person, so the thinking behind the words is the same thinking behind the layout.

Everything in Strategy, plus:

  • Site architecture: page structure and navigation built around how your buyers decide, never a template’s assumptions
  • Visual design that reflects who your customers are and what matters to them
  • Development and launch: a finished, working site, built and shipped for you
  • One round of revisions after launch

Six weeks from first conversation to a live URL.

$18,000 fixed price, messaging, design, development, and launch Apply to any year plan

Within a week, he presented a vastly improved website that exceeded my expectations. He captured my vision so accurately that there was minimal feedback required.”

Eric Weiss Founder & CEO

Ongoing

Ongoing

Fractional

Messaging, pages, and creative direction on retainer, for as long as you need it

Some companies need a person more than a project: someone who already knows the business and picks up the work without a two-week ramp-up every time something comes up. That’s Fractional.

What you get

  • Messaging strategy for new markets, new offerings, and new competitive positioning
  • Content: new pages, case studies, proposals, sales material, and email sequences
  • Creative direction for campaigns, launches, and how the brand evolves
From $4,500 a month One block, nine months or more. Month to month is $6,000.

We’ve been working with Lee since 2018, and he’s been our go-to UI/UX partner on retainer. His involvement has been extensive, from page redesign to content strategy, HTML prototypes to high-fidelity UI/UX work.”

Anonymous Senior UX Designer

Choose your blocks and your commitment

Take more blocks, or keep them longer, and each block costs less. No month costs less than $4,500.

Blocks
Commitment length
$6,000 a month

1 month at one block. Full price, no commitment discount. $6,000 total.

Pick how many blocks you want and how long you keep them. The price follows.

Thirty minutes, and you’ll know what I’d fix

Pick a time

cal.com/leefuhr/30i

Straight answers. You’ll hear what the fix would cost, and if it isn’t worth the money, I’ll say so.

Or write to me: [email protected]

The Commodity Test

Checks whether your site sounds like everyone else’s. It takes 30 seconds and asks for no email.

Tools

A suite of small, sharp tools for manufacturers and trades companies, most free to try.

Sharp Questions

A discovery-call tool with a live fit score, $90 one time.