In their words
Clients, colleagues, and collaborators, over the years.
“Lee transformed our branding, revamped the UI of our application, and took charge of our PPC advertising. His primary goal was helping us acquire leads, and it worked. Our cost per lead dropped from an average of $100 to about $20. Website sessions and contacts increased at least threefold. Organic search, social media referrals, and content have all continued to skyrocket. We’ve been working together since 2013. He’s catered to our needs from digital to print advertising, targeting specific niche markets. His project management is top-notch, with regular meetings to track progress and smooth communication. Lee truly understands our industry. He’s been a game-changer for us.”
“His work was shared a staggering 40,500 times.”
“Lee has played a pivotal role in our platform. He’s taken charge of UX design, acting as our entire design team and working directly with our developers. Our platform now includes a consumer app, a B2B web portal, and an internal admin panel across iOS and Android. Two projects stand out. He redesigned our consumer-facing app — a previous vendor had attempted it and the result was unsatisfactory. Lee revamped it in just two months. He’s also been leading a comprehensive update enabling us to handle both personal and commercial insurance policies. Within the first week of the app’s relaunch, approximately 35,000 users updated. Despite being unfamiliar with insurance, he navigated the industry’s intricacies and presented information in a way that resonates with agents, customers, and partners. His project management has been spot-on — proactive, ahead of schedule, and always clear on progress. What sets Lee apart is his ability to immerse himself in an unfamiliar industry, absorb what he needs to know, and craft solutions that align with our needs. Everything is tightly designed and delivered. We’ve never wondered what he’s working on. We’ve gotten the value of an experienced team. I’ve already recommended him.”
“We needed to completely rebuild our outdated product platform. Lee became an integral part of our team — not just a consultant. That close collaboration is what made it work.”
“I’m super impressed. I mean, I love what you’ve got so far. I like the headers you got. I feel like you get us.”
“The quality of Lee’s work was top-notch. He transformed our mid-fidelity mockups into high-fidelity ones, bringing real expertise in UI and UX. He fully understood our needs and delivered a solution ready for implementation. His contributions to our main creation flow were transformative. What stood out was the high quality of the design with minimal back and forth. For those considering Lee, take his onboarding survey seriously. It’s crucial to be honest and thoughtful.”
“That’s exactly what we need. We’ll need one for the next trade show too.”
“Lee integrated with our team smoothly, taking charge of wireframing and web design in Figma. He worked with our creative director to build an interactive design for both mobile and desktop versions of a campaign page. Lee delivered precisely what we envisioned, enabling us to fulfill our commitment to our client. His thoroughness, responsiveness, and adaptability made the entire engagement smooth and productive. My advice: be generous with information. Lee is great at asking the right questions, and the more he knows, the more value he brings.”
“I can count the truly extraordinary designers I’ve had the luck to work with on less than one hand. Lee most certainly makes the cut.”
“Thoughtful. Beautiful. Adaptable. Three words that describe Lee’s design work.”
“Lee delivered what he promised within the timeline we set. We enjoyed the process from the kickoff call to the final design delivery. We appreciated the work that went into creating three design options with the flexibility to combine elements. We ended up with a design we were very happy with. Lee provided a clear process and timeline at the outset. His approach was organized, optimized, and very much appreciated. A standout was filling out his pre-project survey. It was a fun, unique, and creative way for Lee to understand our goals. The entire process was smooth, and he delivered precisely what he promised.”
“I love it. I think it looks great. And I gotta tell you, our executive team is gonna absolutely love this. We’re super excited.”
“Lee is an exceptionally talented creative director and an all-around great person. His ability to understand, contemplate, and deliver incredible results is remarkable. He also understands how projects will be coded, which makes things easier for everyone involved.”
“We sought Lee to perform design discovery and create low-fidelity designs. Chosen for his great culture fit and value for cost, he integrated smoothly with our team. He was incredibly attentive and highly skilled in UX/UI discovery, which was precisely what our project needed. The entire process was enjoyable and stress-free.”
“My site was delivered promptly, it was exactly what I had in mind, and there was open, assertive communication during the entire process.”
“The results were undeniable. Lee’s designs were visually captivating and optimized for conversion. Once we integrated his concepts, we saw a surge in click-through rates. I’ve already recommended him a few times.”
“I love the revised results copy. Amazing. Way to go.”
“Lee’s designs, crafted in Figma, were smoothly developed by us in Webflow. The final product was a user-friendly report designed for quick consumption. Working with Lee was a delightful experience. His clarity and straightforward approach made the process smooth. Every aspect was carefully planned, and any issues were promptly addressed. His flexibility in navigating unexpected challenges was impressive. What set him apart was his ability to merge UX best practices with elements that genuinely resonated with the end user. His work struck a balance between functionality and user interaction that showcased real expertise in both UX and UI.”
“Lee is one of the best UX designers in Aquent/Vitamin T’s global network.”
“We hired Lee to create our logo and a small brand kit. He provided mood boards, shared 6–8 logo concepts, and showcased branding assets on real-world items like shirts and cups so we could visualize everything in context. After a few rounds of feedback, we made our choice. Lee furnished us with all the logo files and a concise brand guide detailing colors, typography, and usage guidelines. The immediate impact was clear: we had a logo ready to go as soon as we needed it. The quality was high, the turnaround was swift, and the design perfectly captured our vision. The comprehensive mood boards he presented before diving into concepts ensured we had a clear understanding of what was coming. That process helped us define our brand identity. Lee catered to our needs in terms of budget, timing, and quality.”
“The quality of Lee’s UX work far exceeds that of other consultants we’ve tried. His communication, diligence, and design knowledge are unmatched.”
“I love when you take the gloves off and go hard. You’ve done such a great job of doing just that so far. I am more than happy for you to take a stab at simplifying the copy.”
“Every time, he’s brought intelligence, incredible work ethic, and uncompromisingly high standards. Lee is terrific at generating new creative ideas for challenging concepts.”
“Lee consistently delivered high-quality work, well-organized and professional. For quality, he’s the best I’ve worked with. On the website, we focused on a CRO project, reimagining our forms to improve conversion rates. Through visual exploration, we examined several options, gathered feedback, and Lee produced the deliverables we needed. Several of his designs emerged as clear winners. One of Lee’s standout qualities is his dedication to good design. He focuses on the right things and the quality stays top-notch. He’s very academic in his approach, often providing extensive information to support his views. While valuable, a bit more editing could make his presentations even more effective. For anyone considering working with Lee: be clear about your desired outcomes. He’s goal-oriented, and having specific end results in mind drives the project to success.”
“Lee is creative and intuitive. He listens to my goals and concerns and translates my wants into ideas that convey my message.”
“I really like how this output page looks. I really like that you can toggle between the tabs. I like the way that you’ve pulled in the resources we’ve already gathered.”
“Lee helped us think outside the box and explore creative possibilities beyond our initial vision. His ability to reimagine solutions and push boundaries was impressive. Working with him opened our minds to new design approaches.”
“Lee transformed my brand identity, elevating my consulting firm from a one-woman show to something that felt like a real business. The brand he crafted fits my personality while exuding professionalism. The journey began with a discovery meeting — a deep dive into ideas and aspirations. The initial designs were presented, refined based on feedback, and the final output was precisely what I’d envisioned. The entire process felt intimate and tailored. The thing about Lee is his commitment. I genuinely felt that my brand’s identity was as crucial to him as it was to me. He went the extra mile, ensuring I was not only satisfied but proud of the result.”
“Lee has been a great joy to work with. He is thorough, honest, detail-oriented, personable, and delivers nothing less than perfection.”
“You did a great job. Bravo.”
“Lee delivered exceptional results, impressing our third-party client with his thorough and thoughtful design process. He understood the requirements and aligned his solutions with the client’s budget and tight schedule. What set Lee apart was his dedication to getting it right the first time, minimizing the need for revisions. His attention to detail was impressive, and his design process was well thought out. My advice: be clear about your expectations, and he will undoubtedly meet the mark.”
“He came into an organization with no design standards and a haphazard creative atmosphere and made an immediate impact. His designs were responsible for more than doubling our customer registration percentage, virtually overnight.”
“Lee transformed my website into a sleek, modern, professional platform. Night and day. He addressed everything — layout, spacing, design, imagery. His approach was thorough and tailored. He began by interviewing me, understanding my goals and preferences. Within a week, he presented a vastly improved website that exceeded my expectations. He captured my vision so accurately that there was minimal feedback required. What stands out about Lee is not just his design skills but also his character. Genuinely good people, making the collaboration a real pleasure.”
“Full of ideas and always eager to share his knowledge so the whole team can get to the next level. Articulate and an excellent strategist.”
“Oh, I love that little copy tweak in that header right there. That’s so good. I’m thrilled that you did.”
“We’ve been working with Lee since 2018, and he’s been our go-to UI/UX partner on retainer. His involvement has been extensive — from page redesign to content strategy, HTML prototypes to high-fidelity UI/UX work. Lee has been instrumental in a lot of our projects, including a significant rebranding effort due to a merger and co-branding with an insurance company. He’s consistent, and depending on project needs, he brings in additional designers, developers, or content strategists. The quality of his work is solid. He delivers high-quality designs and provides valuable consultations. He has a knack for knowing when to push and when to step back. What sets Lee apart is his professional empathy. When he recommends something, we trust it’s reasonable and will add value. He cares about not just the client but the customer too, which is rare. His communication, working style, and research knowledge are unparalleled. Other consultants often fall short compared to Lee.”
“Lee is awesome. His usability and design skills are great, and he’s a strong advocate for simplicity — making things that actually make people’s lives easier.”
“I think you nailed it. These guys crave order.”
“Lee crafted new signage for me — ‘for sale’ and ‘open house’ signs — and extended his design work to my mailers and postcards, ensuring consistent branding across everything. What stood out was his ability to guide me when I wasn’t sure about the direction. The results spoke for themselves. At open houses, compliments flowed. Other agents noticed the unique designs. His creativity was the crown jewel. Even with my vague vision, he crafted something that perfectly aligned with what I needed. If you’re uncertain about what you want, trust Lee. He’ll guide you through it.”
“Lee is a first-rate interaction designer with high standards and an eye for detail. He’s first and foremost an advocate for the user, simplifying complex scenarios down to elegant, usable flows and backing up his recommendations with research.”
“Lee modernized our existing brand — making it lighter, friendlier, and more accessible — without a drastic rebrand. The result was a website that communicates its value proposition within the first 30 seconds. The collaboration was a carefully planned four-part journey: deep discovery, core messaging, wireframing, and final design. Lee ensured a holistic view of our market landscape with competitor research and thought leadership. His project management was flawless. Punctual, thorough, proactive about deadlines. What set him apart was his design acumen. He presented a mature 2.0 version of our identity without compromising its original essence, and his messaging transformed our website into a real conversion tool.”
“Y’all have done a great job. We’re moving at a really good clip.”
“Lee has laser-accurate design sense and a wealth of interaction knowledge. He understands the design process to such a degree, and communicates it so well.”
“Lee brings an intellectual and passionate component to every project he’s part of, and has been a mentor to many, including myself.”
“Lee has been our exclusive partner for website and brochure design, and with good reason. He’s responsive, detail-oriented, and always delivers on time. We needed to make our website more user-friendly, and he helped us achieve that. The quality of his work, combined with fair pricing, has left us extremely satisfied. Our journey began around February 2017. For those considering Lee, I’d advise having a clear understanding of your customer base and well-developed content. His expertise is undeniable, and his responsiveness is impressive. I’ve already referred him to others.”
“And it’s a beautiful site. Lee did a great job. I think it looks really good.”
“Lee is a force to be reckoned with. He has a keen understanding of how people interact with software, and he’s passionate about creating simple, elegant products.”
“Lee is a true user advocate, championing ways to do it right and do it better.”
“Lee masterfully superimposed graphics into photographs, crafting templates in both Adobe Photoshop and Figma. The 30 images he created became free assets for the entire design community through our open-source initiative. The design community called our content invaluable. His work was shared a staggering 40,500 times. Even when faced with a holiday in the middle of our schedule, he adapted and ensured timely delivery. His approach was like working with a trusted friend — he actively offered valuable suggestions, always looking out for our best interests.”
“I go back to the home page frequently, and I still think it does a good job.”
“Working directly with Lee allowed me to witness his brilliance at interface design. He has an uncanny ability to create interfaces that are both beautiful and effective.”
“Lee’s focus on the user and passion for making everyone and everything around him better is pretty remarkable.”
“Lee has the intelligence and experience to make everyone around him relax, because you know his results will be useful and backed up.”
“He was able to sift through and make sense of projects that seemed impossibly mired in confusion and lack of clear direction.”
“To work with really talented people who produce great creative work and great outcomes for their clients, is the thing that motivates us and keeps us coming back every day.”
All real. All unsolicited.
Quotes labeled “from a call” are real moments from real conversations, anonymized to protect client confidentiality.