The messaging reset
For companies that know something’s wrong with how they describe themselves. Your messaging is vague, or it sounds like everyone else’s, or you wrote it yourself four years ago when you launched and haven’t touched it since. This is the fix.
You already have a site. The messaging is the problem
You’ve heard some version of this before: “We need a new website.” But when you look at the site, it loads fine. It works on phones. The contact form works. The problem is that everything it says could describe any company in your industry. “Quality products. Innovative solutions. Your trusted partner.”
A Sprint doesn’t rebuild your site. It rebuilds what your site says. The words, the positioning, the story a buyer reads when they’re trying to figure out if you’re the right choice. Most companies that come to me for a Sprint don’t need a redesign. They need a rewrite.
This is also the right starting point for companies who do want a new site eventually but want the messaging figured out first, so the design has something real to carry. That’s the Build →
Five things, each one usable the day you get it
Messaging framework
The three to five things that make you different, said clearly. This becomes the foundation for everything else: your site, your proposals, your sales conversations. It’s the answer to “why should I pick you over the other two bids?”
Homepage copy
Ready to drop into your current site. Headlines, body copy, calls to action, written for your actual buyers, not generic visitors.
Three-sentence pitch
What you do, who you do it for, and why you’re the one to trust. Use it in proposals, email signatures, LinkedIn, anywhere someone asks what your company does.
Google Business Profile copy
Your GMB description is often the first thing a local buyer reads. This rewrites it with actual positioning instead of the generic paragraph most companies paste in.
Estimate sheet language
The paragraph at the top of your quotes and proposals. Most companies either skip this or copy something generic. This version makes the case for your price before the buyer gets to the number.
I have example frameworks I can show you before we start, so you know exactly what you’re getting. No mystery deliverable.
“Lee fully grasped our business needs and delivered design solutions that perfectly fit our goals.”
How the Sprint works
I do my homework
Before we talk, I’ve already read your site, your competitors’ sites, and run your homepage through the commodity test. I’ll know what your industry says about itself and where the gaps are. You don’t need to prepare anything.
We talk for an hour
One interview, but not the kind you’re expecting. I don’t ask about your mission statement. I ask what drives you nuts about your industry. What people get wrong about what you do. What your best customer would say about you when you’re not in the room. What you can do that nobody else can. Most clients say they learned something about their own business in this conversation.
I build the framework
From the interview and the research, I identify the three to five things that genuinely differentiate you. Not aspirational claims. Things that are already true about your company that your current messaging doesn’t say. This usually takes about a week.
You get the deliverables
All five copy assets, ready to use. The framework is the source document, and everything else flows from it. One round of revisions included. Most clients use the first draft with minor tweaks.
$5,000. Done in 30 days
Fixed price. No hourly billing, no scope creep, no surprises. You know what you’re paying and what you’re getting before we start.
Payment: 50% up front, 50% on delivery. If you want to continue to a full site build afterward, the Sprint investment applies toward it.